The platform

A listing has six stages.
Every one of them has a system.

Take a listing and the marketing for it is already written, already scheduled, and already addressed to the owners on that street. Six stages, six systems, and the name on every piece is the agent running it. Start free and put it on the next listing you take.

Patented GeoSocial audience technology · US Patent 10,713,325 · 1ParkPlace, Inc.

The wheel

We built the product inside the listing lifecycle.

Six actions your team already takes on every listing, and a named system behind each one.

The listing lifecycle: farm the area, win the appointment, market the listing, run the open house, work the pending, farm the sold — then it begins again. FARM THE AREA GeoSocial audiences · Facebook · Instagram Direct mail · Neighborhood Command WIN THE APPOINTMENT Market Insider report Pre-listing package · coming-soon kit MARKET THE LISTING Listing Command · 22-piece listing kit Property website · circle prospecting RUN THE OPEN HOUSE Open House Command · mega team kit Invitations · sign-in · same-day follow-up WORK THE PENDING Circle prospect the block Under-contract pieces · seller updates FARM THE SOLD Just-sold kit · seller report Circle prospect for the next listing THE LISTING LIFECYCLE It keeps going A system at every stage
Farm the area, win the appointment, market the listing, run the open house, work the pending, farm the sold — then it starts again.
The Command line

Set it once.
It runs on every listing you take.

Three systems on one engine. Each one takes a moment in the life of a listing and carries it start to finish by itself — and every piece that goes out carries the name of the agent running it.

Create a free account Walk my own market with someone

The free account takes about a minute and starts with your own name on the MLS roster.

By qualification only
CC
The exclusive · one holder per ZIP code

Competition Command

Instant circle prospecting of your competitor’s listings — we market their listing before they do.

Hold a ZIP code by property type and every competitor listing that goes active inside it becomes your marketing moment. Their sign goes up, your name lands on that street.

This one is separate from everything above. A ZIP code has a single holder, and it is presented and then approved rather than bought. Once it is taken, it is taken — and every ZIP code you hold stays yours while you hold it.

The engines underneath

What makes the Commands work.

Listing Command · automated circle prospecting

The whole block
hears about it.

Your listing goes active and the owners around it hear about it from you — on social, in the mail, and through the engagement that confirms who is reachable. Owners of record only. Every neighbor it reaches is somebody who owns a home on that street.

  1. The neighborhood builds itself. The real blocks around your listing, straight from the MLS — rather than a circle drawn on a map.
  2. The campaigns fire on their own. Social and mail go out branded to you, the day it lists.
  3. Every listing feeds the next. Active, pending and sold — each one gives the street a reason to hear your name again.
Owners onlySocialDirect mail Just listed · Pending · Sold
A neighborhood boundary drawn around a listing
Live · circle prospecting
Just listed
The listing you just took Active · the block is being reached now
Engagement
A home on your street just came on the market. Curious what that does to your own value? Here is the number for your block.
Yes — send it
Reaching about 200 neighbors around this listing
The audience, the listing and the engagement, on one screen.
Start where the risk sits at zero

See the audience for your own street
before you spend a dollar.

A free account takes about a minute. Find your own name on the MLS roster and you are in — with Paisley, our AI, answering questions about your market from the first minute you are inside.

Draw the neighborhood you already work and watch the audience build itself out of the people who own those homes. That is the part everyone else is guessing at, and it is the part you can see for yourself today, on your own streets, at no cost.

Turn the systems on when you can see what they would send. Until then it has cost you a minute, and it shows you the ground your competition is still guessing about.

A neighborhood drawn to the parcel, with the owners inside it
The owners of record inside a boundary you draw. Yours to look at on a free account.

Bring one ZIP code and we will run the wheel against it.

Thirty minutes on an area you already work: where you rank, what is still open, and what each system would have produced there last month.

One
per ZIP
Competition Command · the exclusive

Own a ZIP code exclusively.
Before somebody else does.

Competition Command is the system that does it. Hold a ZIP code by property type and every competitor listing that goes active inside it becomes your marketing moment — their sign goes up, your name lands on that street.

A ZIP code has one holder. Once it is taken, it is taken. The next team who asks hears that it is held. Every ZIP code you hold stays yours for as long as you hold it.

  • One holder. Per ZIP code, per property type.
  • Claimed one at a time. First qualified team takes it.
  • Held while you hold it. It stays yours at the price you took it.